Do not press Google’s appeal button until these six match the listing and the documents. Filing too early is the #1 deny.
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1. Name
Operating name on the listing, the website, the registry extract, and the licences is the same string — not a nickname, not a parent company you do not trade as.
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2. Address, or hidden SAB
Storefront: the public address matches the licence and the utility. Service-area: the street address is hidden on the profile. Do not pin the house if the owner said hide it.
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3. Phone
The number on the listing is the number on the site and on the paperwork you will attach.
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4. Website
The URL on the listing is live, points at this business, and states the province and the postal codes you serve.
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5. Category
Primary category is what you are — plumber, electrician, HVAC, clinic — not a side credential.
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6. Service-area vs storefront
The profile type matches how you actually work. A hidden-address SAB is not a shopfront. A shopfront is not a PO Box.
If any of the six is still wrong, stop. Fix the public facts first. Then file one appeal.
The short public list is on the checklist. Provincial document names are on /evidence.
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