After Google denies the appeal — Canada

Check verification status first

Official Google’s appeals table starts with Check your verification status. For Canada (rest of world) that row routes to Google’s verification status tool, not to the appeals tool. Run it first so you know whether you are suspended, disabled, unverified, or a duplicate before you appeal anything. Official: 13597551.

Community Practitioners report that tool separates Verified, Verification required, Reverification required, Disabled, Suspended, and Duplicate, and that the Business Profile dashboard can read “Verification required” when the profile is actually disabled. That is forum experience, not Google Help.

Then diagnose the screen

The appeals tool shows the restricted profile, the reason for the moderation action, and a link to the violated policy. Diagnose from that screen, not from a guess.

Official Fix a suspended or disabled profile (4569145).

• Account restriction. All profiles that account manages are suspended. You cannot create or claim others. Lift the account first — Help calls it your My accounts page — then appeal the profile. Official: 4569145, 13762416.
• Profile suspended or disabled. Appeals tool. Canada uses the same tool as the rest of the world. Official: 4569145, 13597551.
• Rejected edit, photo, or post. In Canada this is not the appeals tool. Use Contact us. Official: 13597551.
• Review-lock / fake engagement. Reviews unpublished, no new reviews, or a consumer warning. That is not always a Maps removal. Official: 14114287.
• Unverified. Content might not appear across Google. Verification is not an appeal. Official: 7107242, 13597551.
• Duplicate that will not show. Duplicate profiles “won’t show” on Search or Maps. Different tool than a suspend. Official: 12756178.

First appeal

1. 1. Fix the profile first

   Make the listing follow the guidelines before you appeal. Official: 4569145, 3038177.

2. 2. Account, then profile

   If the Google Account is restricted, appeal that first. Then the profile.

3. 3. Prepare files before Submit Appeal

   Google lists official business registration, a business licence, tax certificates, and utility bills. The named utilities differ by Help page: 4569145 lists electricity, phone, water, internet; 13597551 lists electricity, phone, cable, internet; the additional-review form lists electricity, phone, gas, water, sewage, trash, recycling, TV, internet. Bring the ones you actually hold. Name and address on the docs must match the profile. Official: 4569145, 13597551, local_appeals.

4. 4. Open the appeals tool

   Sign in as the account on the profile. Appeals tool. Read the reason and the policy link. Then Submit Appeal.

5. 5. Attach evidence in 60 minutes

   Official Once you open the evidence form, you must submit it within 60 minutes or it will not be attached. Prepare files before Submit Appeal. Official: 4569145, 13597551.

6. 6. Wait for one decision

   Google emails you. Appeal reviews can take up to 5 business days. That window is on Google Help 13597551. It is not a Back on Maps speed promise. Do not submit multiple appeals for the same issue before a decision. Do not create a second profile for the same business while the appeal is under review. Official: 13597551.

If the first appeal is Not Approved

Additional review is Official only after the first appeal is Not Approved, and only with evidence that was not in the first dump. Not a second copy of the same folder.

Form: Request additional review of a denied appeal. Google says you will not receive an email confirmation, and the form cannot be submitted until an appeals-tool appeal has been denied. There is no SLA. Official: 4569145, local_appeals.

Can’t be appealed

That is Google’s status language, not a Back on Maps slogan. Official: 4569145.

Community Owners report that deleting the listing and starting over does not reset that status. Google Help does not say this, so we do not sell it as a Google rule.

Official What Help does say: content and appeals may be rejected when the profile is deleted by any user with access before Google reviews it. 13762416. Either way, we may refuse the file.

Video verification is not this path

Video recording verification is how Google verifies some businesses. Live capture in the Business Profile app. It is not the reinstatement appeal. Official: 14271705, 7107242.

Canada rejected edits go to Contact us

Canada is rest of world on Google’s appeals table. Check your verification status: Google’s verification status tool. Profile suspend or disable: appeals tool. Rejected edits (name, category, address, phone, website) and media restrictions: Contact us. EEA out-of-court redress does not apply. Official: 13597551.

Community Six matches before you file (name, address or hidden SAB, phone, website, category, storefront vs SAB) is how we operationalize Official “name and address must match.” That ranking is ours, not a Help heading. Short list: If your Canadian trade listing just died. Paper: evidence map. Home SAB: deceptive content.

Appeal FAQ

What should I check before I appeal?

Official Google’s appeals table starts with Check your verification status. For Canada that routes to Google’s verification status tool, not the appeals tool. Run it first. Official: 13597551.

How long do I have to attach evidence?

Official Once you open the evidence form, you must submit it within 60 minutes or it will not be attached. Prepare files before Submit Appeal. Official: 4569145, 13597551.

What if the first appeal is Not Approved?

Official After a denied reinstatement appeal you may request additional review with evidence that was not in the first appeal. The form is gated until an appeals-tool appeal is denied. Official: local_appeals.

Does deleting the listing reset Can’t be appealed?

Community Owners report that deleting and starting over does not reset that status. Google Help does not say this.

Official Content and appeals may be rejected when the profile is deleted before Google reviews it. 13762416.

Is video verification the same as an appeal?

Official No. Video verification is a verification path, not the suspension appeal path. Verification methods are automatically determined by Google and can’t be changed.

Do you guarantee reinstatement?

No. We are not affiliated with Google. Google decides. Third-party policy forbids guaranteeing placement. Google never charges to verify or reinstate; you pay us for the packet only. Official: 7353941, 14509283.