You file. Google decides. We do not lead with a US-style shopfront photo.
What Google lists
Official Help 4569145 and 13597551. Evidence that can strengthen an appeal includes:
- Official business registration
- A business licence
- Tax certificates
- Utility bills for the business. The named list differs by page: 4569145 says electricity, phone, water, internet; 13597551 says electricity, phone, cable, internet
Name and address on those documents must match the profile you are appealing. The additional-review form lists the widest set — electricity, phone, gas, water, sewage, trash, recycling, TV, internet — and says avoid sending sensitive business documents. Do not quote any one of these as “Google’s utility list”; bring what you actually hold in the operating name.
Official Once you open the evidence form, you must submit it within 60 minutes or it will not be attached to your appeal. 4569145.
How we map that in Canada
Community The cards below are our mapping onto Google’s list. Google does not name OBR, REQ, BC registry, WSIB, TSBC, or Hydro. We do, because that is the paper Canadian trades actually hold.
British Columbia
- BC Registry Services extract — Certificate of Good Standing, Notice of Articles, or Statement of Registration (sole prop / extra-provincial), in the operating name
- WorkSafeBC clearance letter or account statement in that same name
- Technical Safety BC contractor licence, Field Safety Representative (FSR) certificate, or gas/electrical contractor licence; Red Seal / trade qualification where the trade needs it
- Municipal or regional business licence from the city or regional district you operate from (City of Vancouver, City of Surrey, District of Maple Ridge, and so on)
- CRA business number (GST/HST program account)
- BC Hydro or FortisBC bill in the operating name
Ontario
- Ontario Business Registry via ServiceOntario — Master Business Licence (sole prop / partnership) or Corporation Profile Report / Certificate of Status
- WSIB clearance certificate
- Skilled Trades Ontario Certificate of Qualification (C of Q), Statement of Membership, or compulsory-trade licence where the trade needs it
- Municipal business licence from the city you operate from
- CRA business number (GST/HST program account)
- Hydro One, Toronto Hydro, Alectra, or the local hydro in the operating name
Quebec
- REQ — état de renseignements / Registraire des entreprises extract
- CNESST file or attestation
- RBQ licence (construction / renovation), CCQ where the trade needs it, CMEQ for electrical
- Permis municipal
- CRA business number (GST and QST / TPS-TVQ)
- Hydro-Québec bill in the operating name
Other provinces and territories
- Equivalent corporate or extra-provincial registry extract (Alberta Corporate Registry, ISC Saskatchewan, Manitoba Companies Office, Registry of Joint Stock Companies in Nova Scotia, and the matching office where you are)
- WCB / WCB equivalent clearance (WCB Alberta, WorkSafeNB, WorkplaceNL, WSCC in the territories, and so on)
- Trade authority licence where the trade is regulated (Safety Codes Council / Alberta AIT, SATCC, and the matching ticket)
- Municipal or regional business licence
- CRA business number
- Utility in the operating name (EPCOR, ENMAX, SaskPower, Manitoba Hydro, NB Power, Nova Scotia Power)
Hide the house on a service-area profile
Official If you are a service-area business, you should hide your business address from customers. Help 9157481 and 3038177. If you have no shop counter and you go to the customer, the street address should not show on the listing. Age-restricted products (alcohol, cannabis, weapons) cannot be SAB without a storefront.
Community (BBB) A vendor who takes the login, pins the Maps marker on the house against the owner’s “do not use the residential address” instruction, then bills as “your Google account rep,” can get the listing suspended. Google then asks for a licence at that house. A PO Box licence does not match. That is a public complaint pattern, not a Back on Maps customer story, and not a Google Help page.
What we do not lead with
A US storefront photo and a generic utility bill in a residential name. Those are the first files most imported kits ask for. They are a weak start for a Canadian home-based trade.
Google Partner is an Ads program, not a GBP reinstatement queue. Partner is not a reinstatement back door. We do not have one. We are not a Google Partner and we do not sell Partner-channel escalation.
Not affiliated with Google. No reinstatement guarantee. Reinstatement is not a return to previous map rank. Google does not charge to appeal; you pay us for the packet.
Short pre-appeal list: If your Canadian trade listing just died. After a deny: appeal path.
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No card on the form. If it is a fit, you get a payment link. If it is not, you owe nothing.
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